Downsizing on the Road
Written by Galia Myron Wednesday, 06 January 2010 05:05
Millennials veer toward smaller car models; are they green and reliable?
The expected backlash against the huge road vehicle may have become a reality. Millennials, set to become the largest car-buying demographic, prefer smaller cars, choosing compact or subcompact models, says Iconoculture. Half of young adults today are buying compact or subcompact models, while only one in five go for a midsize model, says the research. What does this shift in car preference say about changing values? Millennials are prepared to tackle many problems that have plagued the country, and the planet, says leadership and career speaker, coach, and trainer Alexia Vernon, ACC.
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