An Educated Palate
Written by Galia Myron Friday, 02 April 2010 15:09
Educated consumers and those of a higher SES will avoid products with tasteless ads, unsavory spokespeople.
One-third of Americans will not buy a brand because of a distasteful advertisement, and more than one-quarter will not buy a brand if they don’t like the spokesperson. Educational and income levels affected buying decisions. Moreoever, one-third of college grads (33 percent) say they have not purchased a brand because they didn't like the spokesperson compared to less than a quarter (23 percent) of those with a high school education or less, says the poll.
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