Happy Hour, Happy Exercising!
People who drink more, exercise more. What does this mean for party marketing?
Spending time at the bar means more time at the gym, say researchers from the University of Miami. Analyzing data from the 2005 Behavioral Risk Factor Surveillance System, a yearly telephone survey of roughly 230,000 Americans, researchers discovered a strong statistical association between measures of alcohol use and moderate to vigorous exercise.
- The full story is only available to demo dirt GOLD subscribers.
- Already a subscriber? Login.
- Not yet a subscriber? Subscribe today!
"The breadth of topics covered on demodirt.com is always timely and the depth is always outstanding."
--Leslie G. Ungar, professional speaker, executive coach, and strategist at Electric Impulse Communications