Happy Hour, Happy Exercising!
Written by Galia Myron Tuesday, 22 September 2009 07:45
People who drink more, exercise more. What does this mean for party marketing?
Spending time at the bar means more time at the gym, say researchers from the University of Miami. Analyzing data from the 2005 Behavioral Risk Factor Surveillance System, a yearly telephone survey of roughly 230,000 Americans, researchers discovered a strong statistical association between measures of alcohol use and moderate to vigorous exercise.
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